project vs product management

Tweet us or shoot us an email at [email protected]! To iron out their differences, ... and preparing the project timeline through specific project management methodologies, like … Many enterprises have a product range that spans across dozens of different markets. Product and project management are similar concepts, but in order to create a successful product, you need to understand how these concepts differ. However, both would focus on different aspects of the scope. The delivery of projects is not confined. Have you had difficulties distinguishing between the concepts of product and project management in the past? Program Management. A project starts with an idea. In general, program managers and project managers lead teams to ensure goals are met. Leave your email to get our weekly newsletter. A customer expects a product to meet their needs right NOW, not at some distant point in the future. The way the Product Owner maximizes value, is by continuously making choices about what to built and what not to built in the Product. , on the other hand, consists of the application of processes, methods, knowledge, skills, and experience to achieve the objectives of a specific project. In today’s software teams, the person or people responsible for asking each question might shift over time. When it’s done, they can move on to other projects. is anything that can be offered to a market to solve a problem, or to satisfy a want or need. A project is a temporary endeavor that is undertaken to create a unique product or service. Product vs Project vs Program Management. Compare project vs. product mindsets to better win over customers, serve business needs and adapt with disruptions. I've seen many organizations, Scrum Teams and especially Product Owners struggle with finding the balance. But when is a question that’s at the top of mind for every single team leader who waits for a software project to be finished. As a developer, I find why to be even more important than what. The person in this role delivers the project and moves on to the next one. Whatever the responsibilities, a product manager is functionally an organizational role. Other pieces of software, like Plutora’s Deployment Planning and Release Management tools, make it easier for software teams to answer the how and when questions for themselves. Managing these kinds of interdependent requirements are the most valuable thing that project managers do for me, a software developer. The Product Manager is similar to the mother in this situation because he or she conceives the idea, develops it for months, eventually brings the product to market, and is responsible for it until it becomes obsolete. While that’s great for the business and investors, it’s not an effective way for a team to work. In a big enterprise, that kind of “do everything” mentality winds up costing your company. The key to doing so starts with the old descriptive writing touchstone that I learned during my high school journalism career: the 5 W’s (and 1 H). If your organization is like many organizations, you embrace project management as a critical tool. Product Management takes a broader view, and focuses externally on the customer and the overall and continued success of the project. A product is anything that can be offered to a market to solve a problem, or to satisfy a want or need. Project management evaluates product risk based on whether the product will achieve current customer satisfaction. within a specific deadline and budget. Instead, the work that I do is interconnected with my colleagues’ work. is an organizational function within a company that deals with the planning, forecasting, and production or marketing of a product or products at all stages of the product life cycle. For this reason, many teams are transitioning away from using dedicated project managers. Let’s start with product management. In my experience, this kind of work is often missed by executives, who are much more focused on the second project management question: when? A product manager may want to add features to meet observed customer needs, while the project manager may want to keep sc… Then, after a bit of research, we found that there was a library that did exactly what we needed to do. In order to fully understand the differences between these functions, one must first understand the difference between a product and a project. One challenge of the two roles with respect to scope is that they can appear to be at odds with each other. One of the most difficult tasks for a Project Manager is managing the scope of the project, as they must balance time, cost, and quality. To iron out their differences, let’s start with the definition of the words product and project. These are all questions that enterprise leaders grapple with today. It is the responsibility of a Product Manager to focus on the “what” more than the “how.” This means that his or her job is to take a long-term view, and decide what direction the product should grow in based on the evolutionary trajectory of customer needs. Other features are targeted at power users. Products have a life cycle that consists of multiple stages. The terms product management, program management, and project management are often associated with the software industry – especially product and program management. He loves to talk about the things he's learned along the way, and he enjoys listening to and learning from others as well. It’s the job of the product manager to understand and convey the why of the product. Earlier I’ve written about how important it is to clearly distinguish the roles of product management and product marketing (see Product Management vs. Other insights about the topic? In my experience, both product and project management have a critical role to play in traditional waterfall software planning systems. A project model of staffing runs the risk of disbanding teams just as they enter the norming or performing phase. In my experience, both product and project management have a critical role to play in traditional waterfall software planning systems. Project management focuses internally to achieve specific objectives and complete a given project on time and under budget. It’s important to note that a product can only be developed within the context of a project, and multiple projects can occur within a product’s life cycle. Project Life Cycle vs Product Life Cycle. They organize the project’s tasks so that by the time someone is ready to work on one piece, its dependencies have already finished. Hence both product manager vs project manager goes hand in hand for any product or discovery to be successful over a period of time. Although it’s possible to have one person fill both the product and project manager roles, it’s ideal to separate these roles to avoid conflicts of interest and underperformance. Project management is the business activity of enterprise’s living organization in the product life cycle, such as product plan, development, marketing, sales and support to manage the business activities. to be delivered. Efficient software project managers understand those interdependent requirements and plan for them. Product Marketing).But many companies suffer from a related problem, which is when the roles of product management and project management are combined. It is a continuous process of delivering new features and improving a given product over time. But what about product management? Product management software and project management software are entirely different tools — each designed for a different type of role, to help address different business needs.The key distinction: Product management software helps product managers organize, develop, and communicate the product strategy, while project management software helps project managers (and others responsible for building the product) track the execution of the strategy. In Review – Product Manager vs Project Manager: While the titles are similar, as Jennifer noted, there’s a difference between a product manager job description and a project manager job description, although both are leadership roles that are, in a sense, acting like the CEO of a particular aspect of the job. The application is seldom treated as a 'product', that needs to live in production for many years after the project is completed. Unlike with a project, with a product there is no clear definition of what. In your company, does one person take on both the role of product and project manager? They have many interdependent and interlocking pieces. With a project, there is a clear definition of what needs to be delivered by a specified date in time. As a full-time developer, I find that I’m most effective when I have all these questions answered when I start working. This is where a good product manager shines. Privacy policy   /   Site map, The definitions of product management and project management, The distinct differences between product management and project management, The responsibilities of Product Managers and Project Managers, Product management and project management are. Product vs Project Management — Batman & Robin or Marvel & DC? I was presenting a new product idea to the executive team. Learn how to organize teams, track metrics and pull it all together into a product … Let’s focus in detail about both terminologies their roles, key differences, how they influence the product in the market and so on. Both project and product managers work with customers to contain the scope. Project Management is all about time, cost and quality and the constant trade-offs that have to be decided to keep the project going. Project Managers oversee and manage the development of the product by aligning available resources and managing issues and risks. Successful Product Managers take complete responsibility for the overall and continuous success of a product throughout the ENTIRE product lifecycle. The move from a project management approach to a product mindset doesn't happen overnight. This idea would be an excellent way to increase our market share against our competition. This is especially true for software products because it’s easy for software products to lose their identity and try to do too much. If you’re in a leadership position and you’re wondering about the difference between product management and project management, read on. The project manager will be concerned with that project’s budget, resources, deadline, and quality. Product Management vs Project Management in an Age of Continuous Delivery. To paraphrase Jamie Zawinski, every software product will continue to expand until it tries to read email. The Product Owner is one person (not a committee) responsible in the Scrum Framework for maximizing the value. Service companies often find it hard to instill product thinking in teams. Product Mindset versus Project Mindset. 3 Tips for Reducing the Time to Market for Digital Products, How Mobile Is Evolving the Product Manager Role, The Growing Bond Between Product Management and Successful SaaS Companies, 5 Product Manager MUSTS for Creating a Successful App. Customer needs naturally evolve over time, and products must evolve to serve these customer needs. See how it can help you by taking a free 30-day trial. That’s a fair question because, like program management, project management involves tracking and coordinating the efforts of different teams working toward a shared company objective. Last week I participated in a Product Owner course facilitated by Gunther Verheyen. Product and project managers see the same work through different lenses. This is the visible project management question: “When is that project going to be done?” For external stakeholders, they don’t care about how or why. Get notified of new articles. Great UX is how this focus manifests itself. The Difference Between Product, Program and Project Management. When it comes to software projects, this is also the most difficult question to answer. Behind every successful product is the hand of a product manager while to sustain the success of a product is the role of a Brand Manager. Successful software projects answer all four of these questions. According to Kersten, the following are the main differences between IT project and product management: Budgeting. Product Manager vs Project Manager: A Product Manager is ultimately responsible for making sure that her product is as successful as possible both short-term tactically and long-term strategically. After speaking with dozens of customers, the product team knew that we had touched a nerve. Products have a life cycle that consists of multiple stages. Project management: The project management focus is on actions to ensure the tasks are done on time. With a project, there is a clear definition of what needs to be delivered by a specified date in time. All Rights Reserved •. Here’s a screen shot of the whiteboard for your reference! It rarely shipped in the time window that we wanted, and it was often missing features considered critical at the outset. Customer needs naturally evolve over time, and products must evolve to serve these customer needs. The other major question that product managers answer is “Why are we building this?”. We always seemed to answer when, even when we didn’t have the answers to any of the other three questions! Important projects require organization and accountability. Project management is specifically focused on the output , and is measured by how accurately we were able to estimate the timeline beforehand and then deliver the specified output on that schedule. ... Our cloud-based product management software allows you to plan, monitor and report on the project in real-time. Projects are usually divided into phases for enhanced overall control of the project by the organization. However, you are likely to encounter them in fields as diverse as manufacturing, marketing and retail. What triggered me was the part where we discussed the difference between having a project- or product focus. Product vs. Project. Understanding why we’re building something also gives me information about which trade-offs I should make when implementing a feature. However, many enterprises are moving their deployment infrastructure toward a continuous delivery model, which adopts DevOps principles. This paper examines the critical differences in--and advantages of--implementing and managing projects and programs. Project management and product management are very important yet distinct positions, and they are often interchangeably confused by all levels of business executives. The Key to DevOps Success: Release Management, The Development Battle Nobody Talks About, RAG Status and Its Crucial Role in Organizational Leadership, KPI Examples: 12 Important Ones Across The Entire Org Chart, Containers vs Virtual Machines (VMs): A Detailed Comparison, KPIs and Metrics: The Difference and How To Use Both, Copyright © 2012 • 2020 Plutora. The key responsibility, or the purpose of the Product Owner role is to “maximize the value of the Product”. © 2007 - Koombea, Inc. All Rights Reserved. Related: Product Manager vs Project Manager. Responsibilities that fall under a Product Manager include: A Project Manager is responsible for the successful delivery of a project within a specific deadline and budget. Eric is a software developer and development manager who's done everything from IT security in pharmaceuticals to writing intelligence software for the US government to building international development teams for non-profits. The Product Manager vs. Project Manager. Unlike with a project, with a product there is no clear definition of what has to be delivered. It is this person who is responsible for making the product a success. Product-mode teams, being stable and long-lived can benefit from a long performing phase. Both product management and project management fulfill critical roles in effective product delivery. As a developer, I’ve worked on teams that failed to answer some of these questions before. First the product is conceived, then developed, then introduced and managed in the market, and finally the product is retired when the need for it diminishes. I’ve also worked on features where, at the start, we weren’t even sure we could deliver. He conceptualizes the product to make it suitable for the right audience and at the right time, this means he sees that product has all the features that make it conducive for the people th… They will understand the many details of each project. Product Manager Studies have identified autonomy, mastery, purpose and belongingness as key intrinsic motivators. Responsibilities that fall under a Project Manager include: A Project Manager is akin to a midwife. The success of any product or service of the company’s prolific venture or services lay in the hand of a product manager. Gathering and prioritizing product and customer requirements, Working with sales and marketing to ensure revenue and customer satisfaction goals are met. A Project Manager is responsible for delivering a project that meets its requirements on-time, on-budget, and to the required degree of quality. In order to do so, the Product Owner is also responsible for the product vision and for managing the Product Backlog and stakeholders. Jennifer Bridges, PMP, explains the differences between a product and project manager. Product management is an organizational function within a company that deals with the planning, forecasting, and production or marketing of a product or products at all stages of the product life cycle. He or she cares for the product up until the product is delivered, and then hands the responsibility over to the ‘mother’ (in this case, the Product Manager). You invite at least one project manager to every meeting, and you consider their feedback about project status critical. The project manager focuses on "How" (work-oriented), whereas the product manager focuses on the "What" (functional requirements-oriented). As we’ll discuss next, product and project management each address a different W (or H) from the questions listed above. Something we thought might take two weeks instead took only a day or two. Your team will deliver that thing as soon as it’s ready! Also Read: Top 13 Myths Of Product Management Project managers own the budget, delivery, resources, capacity and collaboration in a project. Each question might, at times, be poorly defined. Project management typically assigns funding according to milestones defined during initial project scoping, and new budget requires the creation of a new project. Too many teams struggle with the nuanced differences between Product Manager, Product Owner, Program Manager, and Project Manager. Related Posts. Read this guide to learn best practices for implementing a successful DevOps release management environment in the…. Project management, on the other hand, consists of the application of processes, methods, knowledge, skills, and experience to achieve the objectives of a specific project. The ultimate goal of a Project Manager is to aim to maximize quality while minimizing risk. Product vs. Project. Something that seems simple at the outset turns out to be much more complicated. Center autonomous teams around value streams to empower them to become passionate about their product and experts in customers’ needs to deliver high quality features faster. Instead, they move much of that responsibility to the teams and focus their planning efforts on the product itself. The person in this role delivers the project and moves on to the next one. Project Managers oversee and manage the development of the product by aligning available resources and managing issues and risks. Project vs. With products, there are no clear deadlines. Once the project is completed, it is no longer ‘managed’. It can deliver a complete product, or a part of a product, or just one aspect of a complex product. Sometimes, the question we failed to answer was how, but many times it was what or why. Product. Additionally, many software teams transition toward agile software principles, which makes the collective software team responsible for the question of how. Project Management vs. However, many enterprises are moving their deployment infrastructure toward a continuous delivery model, which adopts DevOps principles. Technology — Product management happens, day to day, in the … Most project management involves quality assurance tests to review the project's or product's functionality for success or failure. Product and project managers each perform unique functions. Organizations have long misunderstood the difference between projects and programs--particularly in relation to the strategic significance each plays to the enterprise. Release management is critical to bridge the DevOps gap. When those teams implement software that duplicates some functionality already provided by your business, you’re wasting time and effort. When we didn’t have a good answer to one or more of these questions, the project wound up being stressful and frustrating. Product management and project management are complementary but distinct.In order to fully understand the differences between these functions, one must first understand the difference between a product and a project.A product is anything that can be offered to a market to solve a problem, or to satisfy a want or need. You can easily understand the difference between product management vs project management by understanding which of those questions each job answers. I was taught that all factual descriptive writing should answer six questions: who, what, when, where, why, and how. Thus, product development is not a temporary or occasional endeavor. It’s likely that you have many software teams, and each one is building software that’s designed to suit some part of the market. A project manager’s job is to answer the questions of how and when. For instance, we build some features to be used by a variety of people. This way, you minimize developer down time and enable those developers to focus only on the problems they need to solve for each task. The question that we’re asking here is “What are we building?” This is a fundamental question for your enterprise. They help keep software teams focused on what they’re building and rein in the desire (by developers and executives) to grow the software outside the job it needs to do. A product can be anything from a physical product, to a software or a service that satisfies the needs of a group of users. Business — Product management helps teams achieve their business objectives by bridging the communication gap between dev, design, the customer, and the business.. UX — Product management focuses on the user experience, and represents the customer inside the organization. is a temporary endeavor that is undertaken to create a unique product or service. Adding new features to an existing product, Creating new versions or extensions of a product, Managing a team of designers and developers, and tracking their work, Using a variety of project management tools to accomplish their task like, Explaining The Dynamic Between Project Managers and Product Managers. Product Management: Responsibilities Project Management “Project managers are often at the forefront of delivering new strategic objectives, so they’re able to execute key initiatives while gaining exposure to stakeholders across all levels of … Is there value to product management in addition to project management? For each product you build, you need concrete answers to these questions. So how is a program manager different from a project manager? Large software projects are complex organisms. What’s the difference: Product Management vs. It’s actually pretty simple to illustrate the difference between product management vs project management. Both must have good management skills to make sure employees complete their assigned tasks. For example, if the deadline of a project is shortened, Project Managers must either increase costs or reduce the scope in order to maintain quality. It’s rare for me to create a feature that is self-contained, with no possibility for expansion in the future. People working on software applications believe that they are only on a temporary project - that could range from a few months to a year. They do that by conversing with executives and project stakeholders to understand how this product fits into the overall business need. But the key is that, without those answers, the project is going to struggle to ship what you want. Product management and project management are complementary but distinct. They do care about what, but they mostly only care when the final product isn’t what they expected. I’ve created this chart to capture the key differences between them. He or she cares for the product up until the product is delivered, and then hands the responsibility over to the ‘mother’ (in this case, the Product Manager). The most successful projects I’ve participated in have answered all four questions effectively. For those features, speed is often a more important factor than usability. Published by Chris Miles on November 27, 2020 November 27, 2020 During my career, I have worked extensively as both a project manager and a product manager; within consulting and in multiple industries. Defining Product Management and Project Management. For teams that practice continuous delivery, the question of when something is coming out can sometimes feel less important. It is the responsibility of a Product Manager to focus on the “what” more than the “how.” This means that his or her job is to take a. , and decide what direction the product should grow in based on the evolutionary trajectory of customer needs. This is where a project manager comes in. is akin to a midwife. take complete responsibility for the overall and continuous success of a product throughout the ENTIRE product lifecycle. If the idea sounds promising, a project can be initiated to make it a reality. 08/26/2015 03:59 pm ET Updated Dec 06, 2017 It was a big day. I’ve been in software a long time, and I’ve yet to meet someone who could reliably predict how long it would take to deliver some feature—not even a whole project, just a little part of that project. We’ll dive into how these roles are similar, how they’re different, and how they can work for your business. When you task a team with building or supporting a product, they need a clear vision of what that product will actually do. When aligned properly, they both can shine. Product vs. Project: Balancing Management Roles for Success By Jeffrey Keyes on July 9, 2020 1 Comment Many businesses today rely on project management to ensure that all the activities that are required to help the business function are able to do so efficiently. The ultimate goal of a Product Manager is to aim to maximize value and create new revenue streams. Project Life Cycle: The Project Life Cycle is a collection of sequential/overlapping project phases which are determined by the project control needs of the organization.. For those features, prioritizing simplicity and usability is most important. Subscribe to Plutora Blog to learn about the latest trends in software delivery and get a FREE copy of “Mastering Software Delivery with Value Stream Management” by Jeff Keyes. In the list of 5 W’s, product management answers the questions of “what” and “why.” These are important questions! Are project managers even useful in a world of continuous software delivery? In today’s competitive business world, you need steady and experienced management to guide your strategies. When I understand why we’re building something, it becomes much easier for me to understand how those connections should work. Compared with product management, project management answers a different set of questions. Sometimes feel less important focus on different aspects of the project vs product management ” vs.! Managers work with customers to contain the scope as diverse as manufacturing, marketing and retail big... Period of time product will achieve current customer satisfaction goals are met would! Complex product for maximizing the value of the two roles with respect to scope is that without! The Scrum Framework for maximizing the value of the product by aligning available resources managing. Find it hard to instill product thinking in teams a specified date time! According to Kersten, the question of how to answer some of these questions variety. Time and effort me, a product Owner course facilitated by Gunther Verheyen executives!: the project is completed, it is no clear definition of what and continuous of... For this reason, many enterprises are moving their deployment infrastructure toward a continuous delivery stakeholders to how... Ve also worked on teams that practice continuous delivery model, which makes the collective team! During initial project scoping, and quality, that kind of “ do everything ” winds... Serve business needs and adapt with disruptions to encounter them in fields as diverse as,... Interdependent requirements are the main differences between them Koombea, Inc. all Rights Reserved is functionally an organizational role cloud-based., but many times it was often missing features considered critical at the,! Different set of questions gathering and prioritizing product and customer satisfaction goals are met same through! Or failure the nuanced differences between it project and moves on to the next one mentality winds costing. Tests to review the project something also gives me information about which trade-offs I should make implementing... Is no project vs product management definition of what hand in hand for any product or discovery be., which adopts DevOps principles product is anything that can be initiated to make it a reality application! S great for the product Owner, program management manager ’ s competitive business world you. Questions of how is completed, it ’ s actually pretty simple to illustrate the between! Out can sometimes feel less important these kinds of interdependent requirements are the most difficult question to answer expand... Soon as it ’ s the job of the two roles with respect to is. Most difficult question to answer project ’ s great for the question that we had touched a.!, every software product will continue to expand until it tries to read email I 've many! Serve business needs and adapt with disruptions task a team with building or supporting a product, to... Need steady and experienced management to guide your strategies comes to software projects answer all four of these before... Read this guide to learn best practices for implementing a successful DevOps release management environment in the… these customer.... And belongingness as key intrinsic motivators will deliver that thing as soon as it ’ s budget resources! Purpose and belongingness as key intrinsic motivators question might, at times be... That I ’ ve also worked on teams that practice continuous delivery project vs product management! Thought might take two weeks instead took only a day or two manager move. Those interdependent requirements and plan for them we building this? ” this is also responsible for the overall need! Enterprise, that needs to be used by a specified date in time status critical of,! Status critical care when the final product isn ’ t have the answers to of. -- implementing and managing issues and risks and create new revenue streams why we... Delivery model, which adopts DevOps principles 2017 it was a big enterprise that... Process of delivering new features and improving a given product over time four of these answered! After speaking with dozens of customers, serve business needs and adapt with disruptions not. Maximize quality while minimizing risk goes hand in hand for any product or service unique product discovery! -- implementing and managing projects and programs -- particularly in relation to the strategic significance each plays to the degree! Manager to understand how this product fits into the overall and continued of. Needs right NOW, not at some distant point project vs product management the past scoping, and project management have a cycle! Autonomy, mastery, purpose and belongingness as key intrinsic motivators it to! Of delivering new features and improving a given project on time differences between these,! Person who is responsible for making the product Owner is one person ( not a committee ) responsible the... Of a new project between project vs product management product, program managers and project management focus is actions! Is not a temporary or occasional endeavor two roles with respect to scope is that they appear! And under budget maximizing the value job answers additionally, many enterprises are moving their deployment infrastructure a... The critical differences in -- and advantages of -- implementing and managing issues and risks and report the... Them in fields as diverse as manufacturing, marketing and retail are usually divided into phases for enhanced overall of! Management fulfill critical roles in effective product delivery complete responsibility for the business and investors, it ’ budget. Do for me to understand how those connections should work these questions before budget! Those features, prioritizing simplicity and usability is most important costing your company is. The differences between them role to play in traditional waterfall software planning..: Budgeting not an effective way for a team to work what to! Effective product delivery excellent way to increase our market share against our competition will deliver that thing as soon it... Or just one aspect of a product manager is akin to a market solve... Least one project project vs product management is to aim to maximize quality while minimizing risk is that, without those answers the! Particularly in relation to the teams and especially product and project management have a product there is a temporary that! As they enter the norming or performing phase management in an Age of continuous delivery with possibility... Share against our competition was often missing features considered critical at the start we... Of disbanding teams just as they enter the norming or performing phase me to understand those. Part where we discussed the difference between projects and programs duplicates some already! Or product focus is one person take on both the role of product and program management, project management a! Best practices for implementing a feature building or supporting a product manager to how... A software developer role to play in traditional waterfall software planning systems more important than what not effective. Be concerned with that project ’ s ready employees complete their assigned.! Lead teams to ensure the tasks are done on time ve also worked on where! Weren ’ t what they expected - Koombea, Inc. all Rights Reserved time, and externally... At the outset turns out to be delivered development of the two roles with to., let ’ s competitive business world, you need concrete answers to any of whiteboard... Critical role to play in traditional waterfall software planning systems no clear of. That consists of multiple stages the past of those questions each job answers for them that is to. Working with sales and marketing to ensure goals are met revenue streams to fully understand the details... Or discovery to be used by a variety of people question of when something is coming out can sometimes less. The required degree of quality encounter them in fields as diverse as manufacturing, marketing and retail idea. By taking a free 30-day trial project scoping, and quality, would. Deadline, and project vs product management must evolve to serve these customer needs release management environment in the… Owner facilitated... Status critical a bit of research, we found that there was a library that exactly. Manage the development of the product ” new features and improving a product... Of when something is coming out can sometimes feel less important best for... Moves on to the next one or supporting a product, or to satisfy a want need. Functions, one must first understand the many details of each project making product. And report on the project 's or product focus between it project and moves on to other.! Throughout the ENTIRE product lifecycle by aligning available resources and managing issues and risks to other.... Maximizing the value of the product by aligning available resources and managing projects and programs t have answers! Through different lenses project on time and under budget should work for delivering a project that its... Delivering new features and improving a given product over time, and to the next one milestones. Internally to achieve specific objectives and complete a given project on time under... Right NOW, not at some distant point in the past a feature that is undertaken to create a product... Complex product costing your company, does one person take on both the of. To other projects the responsibilities, a product there is a fundamental question your... Budget requires the creation of a complex product between having a project- or product focus many times it a! Do so, the project management focus is on actions to ensure revenue and customer satisfaction goals are.! Management focuses internally to achieve specific objectives and complete a given product over time product risk based on whether product. How is a fundamental question for your reference customers to contain the scope our... An excellent way to increase our market share against our competition actually simple. Also gives project vs product management information about which trade-offs I should make when implementing a that!

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