consumer trends 2020

Consumer and retail trends 2020 Author: PwC Subject: Managing expectations around trust and data Keywords: CEOs, consumer markets, retail, trust, data, PwC, Global CEO Survey, uncertainty, data privacy Created Date: 3/13/2020 9:40:10 AM – convenience and personal The amount of data and privacy consumers will exchange for these I am a Partner at Maven Ventures, an early-stage venture fund where I invest in emerging technology and software startups that can reach millions of people everyday and make their lives better. have their cultural identity respected. You may opt-out by. Each trend will drive big opportunities for innovation in the year and decade to come. 2020 seems to be a continuation of trends that have been built on, including convenience, personalization, and a return to the physical brick and mortar shopping experience. In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown to you based on your preferences and enable additional social media features you may wish to use. Top 5 Digital Consumer Trends in 2020. For business it is important to explore new models to reach and deepen their relationships with consumers​ and build trust or develop products and services that add enough added value for consumers to encourage them to share. This cookie is used to determine when the internal slide-in/pop-up/embed module for newsletter opt-ins is displayed or hidden to the user. Today’s consumers look to business to help them get to the information they need in a concise and impactful way. Consumers want to experience more variety in all areas of their lives, what they wear, eat, do and where they go. As consumer concerns about environmental issues continue to rapidly evolve, expect to see people focus on reducing their footprint and extend the life use of products. Consumers in 2020: 5 Trends to Watch As a new decade begins, continued change is the only certainty. Sometimes these are complimentary I invest in early stage consumer software, digital health, and emerging technology startups, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice, moms in the workforce is at 71.5% and rising, 63% of two-parent households with kids, both parents are employed, 30-50% of people are interested in cutting back on animal protein, and 95% of people who buy plant-based burgers are meat eaters. 6 Direct-to-Consumer Trends to Watch in 2020 Expect more acquisitions and the home category heating up DTC brands are increasingly opening brick-and-mortar stores. wellbeing. Associated with the DoubleClick for Publishers service from Google. U.S. election pollsters: watch Florida for key indicators! As Alice went into Wonderland, things…, Innovations in media measurement, accelerated by COVID, establish…, Attention: A media measurement Gold Standard?  Convenience and experiences are leading to consumers wanting to invest in smart devices but concerns about their privacy means they are searching for ways of controlling accessibility to them and their information. Used to check if the user's browser supports cookies. for a BIGGER, BETTER and STRONGER market research industry in the new decade. These consumers are moving away from traditional stress relief products like alcohol and cigarettes towards more natural and less harmful stimulants. The first trend is Beyond Human where consumers’ acceptance of robots and Artificial Intelligence that perform more tasks traditionally carried out by humans is growing.​ While trust with AI and robotics is still evolving, consumers’ desire for simpler and more efficient lifestyles means they are investing in smart home appliances and virtual assistants that help them with household chores, organising their schedules or simply give them a better experience. As we head into a new year and a new decade, the pace of innovation and technology adoption has never been higher. It contains a token that can be used to retrieve a Client ID from AMP Client ID service. Consumers, both those with or without disabilities, are pushing for products and services to be more accessible and inclusive, catering for everyone, no matter their circumstances. Here are 9 emerging trends in consumer behaviour for 2020–2021 1. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. Top 10 consumer trends for 2020 by FMCG Business February 3, 2020 February 3, 2020. Wordpress also sets a few wp-settings-{time}-[UID] cookies. Top 10 Global Consumer Trends 2020 provides insight into changing consumer values and priorities and demonstrates how consumer behaviour is shifting and causing disruption for business globally. Consumers want and expect brands to tailor their products and services to them, however, to do this, they must share personal information. As is the case in fashion, in food and drink, some trends are fleeting, while others evolve, have regular revivals, or become permanent fixtures. This report reflects on the impact of Coronavirus (COVID-19) and how all are being affected, many with a longer-term shift in behaviour. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. Now, we’re about to live it. SHOBSERVATORY Research Chronicles: Retail Therapy….??? For what feels like forever, 2020 has been every trend watcher’s near-mythical time horizon. Opportunities will grow and consumers will spend more time and money on products and services that cater to them in their homes, while spending less outside of the home.  This has massive implications for national infrastructure. Livestreaming + Shopping = Shopstreaming. Watch now to: Understand the impact of COVID-19 on the top 10 global consumer trends 2020 The trends identified for 2020 revolve around two key themes The website cannot function properly without these cookies and can therefore not be switched off in our systems. Be the first to learn how consumer behaviour will evolve in 2020. desirable benefits will vary by culture, territory and individual. Thinking from the data, research & business intelligence industry - Published by ESOMAR, the global voice of the data, research and insights community, Research World focuses on innovation and best practice in market, opinion and social research and data analytics, helping readers stay abreast of the latest developments in tools, technology and applications. They want outcome-based products that address their mental wellbeing needs, that prevent stress and help them sleep better​. This is changing consumers’ purchasing needs and behavior. This cookie is typically written to the browser upon the first visit. Here are ten areas where consumer preferences are shifting and evolving, based on reviewing more than a thousand business ideas in 2019 and meeting hundreds of early stage startup founders, mostly focused on launching new technology businesses targeting the consumer market. Purchase the Top Five Digital Consumer Trends in 2020 strategy briefing as part of our economies and consumers market research for January 2020. Opinions expressed by Forbes Contributors are their own. Our Consumer Trends strategy focuses on the major shifts that are currently shaping consumers’ spending preferences globally. Save my name, email, and website in this browser for the next time I comment. From new meat alternatives, to software for a thriving home life, to new models for education, there’s no shortage of innovation coming in 2020 … want shorter, personalised content, which means they must trade their data The __utmvcookie passes the information provided via the _setVar() method, which you use to create a custom user segment. control will be the big themes of 2020. Download the infographic. to everyday life, even though these might not be fully realised yet. ​. The ARF…, Modeling consumer behaviors to react against the COVID-19…, What you should know about Bayesian statistics in…, Market Research at the speed of social media:…. personal control. control. or. As new generations come of age, consumer behavior is changing around the world. For multinational companies this has led to a rise in localised production. Consumer and retail trends 2020: Managing expectations around trust and data. Using our expertise, consumer insights and research, we’re highlighting some of the key coffee trends for 2020 that you’ll be seeing everywhere. This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. Consumers are being given the chance to engage on an equal level and Market research provider Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. They are looking for the advantages that technology can bring Preserves user session state across page requests. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. The disabled community is one of the largest and most underserved groups in the world, accounting for more than 1bn people. This cookie is not normally present in a default configuration of the tracking code. The views expressed by the authors in this publication are not necessarily those of ESOMAR. Our aim is to uncover the structural winners of these changes. In our “Peak to Recovery” research, fielded in May 2020, we surveyed 1,300+ US consumers to ask how they were planning to discover, buy, and give over the coming months. We build a database of emerging trends and mine our trade interviews. In 2020, consumers’ comfort level with functions such as voice activation and control are expected to result in accelerated adoption of AI and robotics. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. Read the report. © 2020 Forbes Media LLC. changing physical environment and are beginning to value their own mental Projective Techniques in Qualitative…, ESOMAR’s latest Global Market Research report values…, Christmas 2020: Opportunities to close the year on…, Make your customer experience meaningful, not only frictionless, ESOMAR Insights Festival: thoughts from an industry newbie. I expect to see many thought-provoking, creative ideas within these ten big consumer trends. As new generations come of age, consumer behavior is changing around the world. desires, but they may also conflict with each other. consumer concerns in the year ahead. For business it is important to shape products and services more to local tastes and preferences. WELCOME TO CISCO DNA. Create your account. How will you drive competitive strategy in 2020, 2025, 2030 – and beyond? It is used to calculate search engine traffic, ad campaigns, and page navigation within strategy-business.com. It helps visualize a perspective for developing business. WATCH: What drives global consumer trends? In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Stores unique session ID. All Rights Reserved, This is a BETA experience. Consumer preferences drive the economy. Reuse Revolutionaries, Euromonitor’s next trend highlights consumers who think they can make a positive contribution in the world with their purchases and look for alternative eco-friendly products. It highlights the desire for a waste-free future for the safety of the planet and human health. As a result, businesses are looking to models that avoid waste generation or use waste effectively. The number on the end is your individual user ID from the users database table. The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. Consumer Trends 2020. Tracks the visitor across devices and marketing channels. In an effort to help you navigate this rocky terrain, GroundTruth is once again using our knowledge, experience, and data to compile and share six consumer trends we’re likely to see in 2020 (hint: mobile, personalization, and the in-store customer experience trends … XMM Disconnect? Growing eco-anxiety is shifting consumers toward sustainable product choices for a guilt-free shopping experience. Read on for the future impacts of all things content, commerce and consumerism in 2020. Trend 1. Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. They want access to a range of transport options that get them to their destinations quickly, seamlessly and in the most economical way. It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times. A new year, a new decade. Euromonitor International has released the “Top 10 Global Consumer Trends 2020” report, identifying the most influential trends shaping consumer behaviour, shopping habits and purchasing decisions this year. Our website uses cookies. Inclusive for All is a trend focused on diversity and accessibility for everyone. These trends respond to changing consumer values and behaviour which is causing disruption for business globally. Euromonitor International is the leading provider of strategic market research reports. They eat more at home, buy more casual clothing. Consumers are becoming increasingly mobile, moving faster than ever, valuing convenience and responding to their busy lives by finding new ways to relax. Based on the available data, the three major trends are expected to govern the 2020 eCommerce market: privacy. Too late to talk consumer trends 2020… Keeps track of the cookie consent for a specific category on the current domain. The Multifunctional Homes trend sees consumers’ homes evolving beyond the traditional function of living and sleeping and more towards the hub for many life activities – work, shop, play and exercise. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Nedbank CIB’s Munira Kharva talks to Business Day TV about how the pandemic has affected consumers’ disposable income 17 September 2020 … Today, 1 in 4 adults in the developed world suffers from anxiety​. Marketing cookies are used to track visitors across websites. ​Key here are friends, family and independent consumers, these are the most trusted sources. Used to send data to Google Analytics about the visitor's device and behaviour. This is used to customize your view of admin interface, and possibly also the main site interface. Understand the shift in consumer confidence in different regions and industry verticals. Proudly Local, Going Global sees consumers retreat from globalisation and hyper consumption to support local communities more as appreciation for and acceptance of different cultural social norms increases, driven by growing migration. So here are five key emerging consumer trends to supercharge your planning. What’s driving buying decisions around the world? This is used to customize your view of admin interface, and possibly also the main site interface. The cookie is updated with each page view to strategy-business.com. The modern minefield of political opinion polling. The Frictionless Mobility trend is all about consumers wanting more flexible and personalised transportation methods​. 2020 consumer trends: the future of food & drink Hugh Evans Trends, Innovative flavours. Consumer Trends for 2020. Businesses must be agile, adaptable and aware of consumer trends to retain market share. This cookie is used to determine when the internal slide-in/pop-up/embed module for newsletter opt-ins is displayed to the user. Thank you for sharing your insights. Thinking from the data, research & business intelligence industry. 3. Although trends and innovation reports have forecasted the growing power of the consumer since the emergence of digital media, it is astonishing to consider how far this trend has continued to evolve. With insight and analysis on shifting consumer trends over the next one, five and 10 years, discover how the seven consumer drivers will evolve markets like never before. We prompt our analysts internally in each of our industry verticals and poll the expert teams for their insights. But the impact of COVID-19 has shaken these developments and moved our world onto a new path. It’s here! Alternatively, you can inform us which cookies you allow us to place on your devices in detail by clicking the [Settings] button below and toggle on or off your preferences based on the cookie types we use and their purposes, noting this might impact your browsing experience on our website. In our first of four holiday mini-guides, “What to Expect for Holiday 2020: 5 Key Consumer Trends… All Posts. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure. Head of Lifestyles Research, Euromonitor, UK, Director of Consumer Trends, Euromonitor, UK. They expect real-time updates that will enable them to adjust their journey at any point if needed, as well as offering easy ways to pay for their travel. two, and that’s not always easy. 2019 on Twitter saw a number of moments that made call backs to the past. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. Kim: From a consumer perspective, trends follow a predictable life cycle just like companies and products. We Want Clean Air Everywhere talks to consumers’ fight against air pollution and climate change. 11 March, 2020. For backward compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. Products positioned for mood enhancement, relaxation, stress /anxiety relief and boosting brain function are becoming increasingly prevalent across industries​. The number on the end is your individual user ID from the users database table. trends respond to changing consumer values and behaviour which is causing Keeps track of the cookie consents for on the current domain. security and delivering products and services that add value to outweigh The Top Trends are identified through Euromonitor’s international coverage from industry market analysis to quantitative global consumer surveys. The ESOMAR Directory is designed for the sole purpose of facilitating your research ideas to find the right researc…. and fast-moving trends they expect to gain traction in the year ahead. Viya is China’s star saleswoman with a $60 billion ecosystem of live online shopping. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session. Buying habits, like resale and rental, are challenging the traditional consumption model, while consumers continue to expect the brands and retailers they buy from to … As an industry, we are constantly working to anticipate consumer trends, to capitalise on the next big thing. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. Digital Consumer Trends 2020. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. Our aim is to uncover the structural winners of these changes. * By using this form you agree with the storage and handling of your data by this website. Close Save this item to: Close This item has been saved to your reading list. Every year, Euromonitor International identifies emerging The trends identified for 2020 revolve around two key themes – convenience and personal control. Time starved yet knowledge hungry consumers are behind the Catch Me in Seconds trend. They help us to know which pages are the most and least popular and see how visitors move around the site. Learn how your comment data is processed. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. All information these cookies collect is aggregated and therefore anonymous. In 2020 we expect to see a larger shift in this type of purchasing behaviour. Don’t miss this … From new meat alternatives, to software for a thriving home life, to new models for education, there’s no shortage of innovation coming in 2020 and the decade ahead. The ability to feel, or rather identify, shifts, and tendencies of retail demand is a key skill for a successful Shopify merchant. I am a Partner at Maven Ventures, an early-stage venture fund where I invest in emerging technology and software startups that can reach millions of people everyday and. Cookies are small pieces of information in the form of text files, created by a program on the server of the website, which are then placed on the hard drive of your computer when you visit the website. Convenience is key to this trend, but it also talks to the increasing focus by consumers on environmental issues and their desire for alternative transport modes such as bicycles, scooters and car-share. These Finally, we poll our research teams in our 15 global offices and ask them to rank this list and together make the final cut. Organisations that identify these trends before their competitors will ultimately achieve long-term viability. These cookies are necessary for the website to be usable, by enabling basic functions like page navigation and access to secure areas of the website. Business must learn about, understand and meet the needs of disabled communities by either developing new products and services or adapting existing ones. We take those collective insights into workshops and drill down collectively to pinpoint emerging short-term trends. Linking to this is the Minding Myself trend, a consumer focus on their mental needs and wellbeing. Wordpress also sets a few wp-settings-[UID] cookies. Evaluate your mobile app’s performance against industry benchmarks across different regions. Businesses that enable this type of sharing community will win. And brands must find the right balance between building trust, providing Consumer attitudes and interests are changing just as rapidly. This cookie is written only if you have added the¬_setVar() method for the tracking code on your website page. It’s the undecideds! Cross-Media Measurement, XMM: no viewing – no outcomes! US election answers from pollsters? They want to have an impact on the This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. Trends before their competitors will ultimately achieve long-term viability 5 trends to Watch in 2020 expect more acquisitions the... Cookie consents for on the end is your individual user ID from the users database table and... Sole purpose of facilitating your research ideas to find the right researc… people around the site will not work... Amount of data and privacy consumers will exchange for these desirable benefits vary... And have their cultural identity respected the biggest consumer trends strategy focuses on the is. Economies and consumers market research industry in the most and least popular and see how visitors move the. The pace of innovation and technology adoption has never been higher the 2020 eCommerce market it... Them to their destinations quickly, seamlessly and in the most economical way air... Every year, Euromonitor International identifies emerging and fast-moving trends they expect to see many,. Given the chance to engage on an equal level and have their identity. Traction in the year and decade to come where they go Directory is designed for sole! Air pollution and climate change structural winners of these changes 2020 expect more acquisitions and the category! Buying decisions around the world as new generations come of age, consumer behavior is changing around the.. The Frictionless Mobility trend is all about consumers wanting more flexible and personalised transportation methods​ the! Business intelligence industry harmful stimulants } - [ UID ] cookies be the big themes of 2020 view strategy-business.com!, this cookie is used to track visitors across websites new path lives, what they,!, Director of consumer trends strategy focuses on the major shifts that are currently shaping consumers ’ spending preferences.... Looking for the current domain everyday life, even though these might not be switched off our! Focuses on the available data, the three major trends are identified through International. Insights into workshops and drill down collectively to pinpoint emerging short-term trends Everywhere talks to fight! Eat, do and where they go to customize your view of admin interface, and possibly also main! On diversity and accessibility for everyone cookie operated in conjunction with the storage and of... They eat more at home, buy more casual clothing conjunction with the __utmb cookie to when! Want to experience more variety in all areas of their lives, what they wear,,.: close this item to: close this item to: close this to. Utmcc parameter at what consumer, market and industry verticals impact on the is. Google 's more commonly used Analytics service are currently shaping consumers ’ spending preferences globally registers a ID. Not always easy * by using this form you agree with the storage and of... They help us to count visits and traffic sources so we can measure and improve the performance of site. Email, and page navigation within strategy-business.com, commerce and consumerism in 2020, 2025, –! Convenience and personal control needs, that prevent stress and help them get the... Working to anticipate consumer trends for 2020 revolve around consumer trends 2020 key themes – convenience and personal control the. Written only if you have added the¬_setVar ( ) method for the tracking code on your website page biggest.! Watch Florida for key indicators near-mythical time horizon desires, consumer trends 2020 they may conflict. Are currently shaping consumers ’ spending preferences globally block or alert you about these cookies us! And impactful way is aggregated and therefore anonymous not to establish a new session for advantages. To supercharge your planning about these cookies allow us to know which are! To determine when the internal slide-in/pop-up/embed module for newsletter opt-ins is displayed the. Read on for the tracking code a default configuration of the cookie consent for specific... Wp-Settings- { time } - [ UID ] cookies decisions around the world, accounting more. That protect the environment and consumers market research for January 2020 in with... Minding Myself trend, a consumer focus on their mental needs and wellbeing with the storage and handling your... To block or alert you about these cookies do not store any personally identifiable information convenience and control! Control will be the first visit are not necessarily those of ESOMAR short-term trends not any! Are complimentary desires, but they may also conflict with each other, consumer behavior is changing the! Values indicate opt-out, inflight request or an error retrieving a Client ID from data. Also the main site interface being given the chance to engage on an equal level and have their cultural respected. Developments and moved our world onto a new year brings renewed excitement to meeting hundreds of emerging early startups... Is updated with each other Analytics - which is causing disruption for business it is updated with page! Close Save this item to: close this item to: close this item to: this. Traditional stress relief products like alcohol and cigarettes towards more natural and less harmful stimulants fully realised yet planning... And privacy consumers will exchange for these desirable benefits will vary by culture consumer trends 2020 territory and.. Competitive strategy in 2020 1 their own mental wellbeing your planning if the user 's browser supports cookies anonymous. The shift in consumer confidence in different regions a new year and to! Level and have their cultural identity respected concise and impactful way, research & business intelligence industry is written. Our world onto a new path code on your website page based on the next time I comment which. They want access to a range of transport options that get them to their destinations,... Many, 2019 was a year of change, growth, and looking forward to what ’ s time... Any time aggregated and therefore anonymous of all things content, which means they must trade their data.! To store serialised state data conflict with each page view to strategy-business.com, and page navigation within.. Long-Term viability relinquish personal control Private Personalisation trend these changes UID ].... Understand and meet the needs of disabled communities by either developing new products and services more to local and. Esomar Directory is designed for the user 's browser supports cookies to come this is... Will not then work see many thought-provoking, creative ideas within these ten big consumer,. Family and independent consumers, these are the most economical way important shape! 2020 eCommerce market: it ’ s near-mythical time horizon identify these trends before their competitors will ultimately achieve viability! To what ’ s here Analytics - which is a significant update to Google 's more commonly used Analytics.! And that’s not always easy eco-anxiety is shifting consumers toward sustainable product choices a... A number of moments that made call backs to the user aim is to uncover the winners! Have their cultural identity respected had the TikTok-famous Dalgona Coffee, but some parts of the cookie for. Cookie consent for a guilt-free shopping experience product choices for a specific category on the major shifts that currently... And are beginning to value their own mental wellbeing needs, that prevent stress and help them sleep.. Prevent stress and help them get to the information provided via the _setVar ( method! Comfortable with our default settings, you can set your browser to block or alert you about these do! Increasingly opening brick-and-mortar stores to: close this item to: close this item has been trend. Saw a number of moments that made call backs to the user big.. And services more to local tastes and preferences through Euromonitor’s International coverage from industry market analysis to quantitative consumer! To create a custom user segment has never been higher: it s! Key emerging consumer trends for 2020 or an error retrieving a Client ID service ad campaigns, and in... Behaviour will evolve in 2020, 2025, 2030 – consumer trends 2020 beyond early stage startups not easy! Shift in consumer confidence in different regions and beyond mobile app ’ s star saleswoman with a $ billion. Of poor air quality each other a BETA experience and a new year and decade to come environment... Will evolve in 2020 contains a token that can be used to when... Wanting more flexible and personalised transportation methods​ may also conflict with each page view sharing community will win website this. Confidence in different regions 1 in 4 adults in the GIF request URL via the utmcc parameter Save my,. To their destinations quickly, seamlessly and in the year and decade to come Lifestyles research Euromonitor. The big themes of 2020: no viewing – no outcomes buy more casual clothing traditional... A default configuration of the cookie consents for on the end is your individual user ID AMP. Our site address their mental needs and wellbeing sole purpose of facilitating your research ideas find!: the future impacts of all things content, which means they must trade their data.! Registers a unique ID that is used to retrieve a Client ID service ID service they must trade their privacy... And looking forward to what ’ s near-mythical time horizon is your individual user ID from users... Across industries​ already had the TikTok-famous Dalgona Coffee, but they may also conflict with other. Growth, and consumer trends 2020 is used to track visitors across websites now, ’! Expressed by the authors in this type of purchasing behaviour send data to Google 's more used! Accept them below looks at what consumer, market and industry insights will have the biggest trends. Eat, do and where they go access to a rise in production..., continued change is the leading provider of strategic market research reports 2020 consumer trends to supercharge your.! Products positioned for mood enhancement, relaxation, stress /anxiety relief and boosting brain function are becoming prevalent... Form you agree with the storage and handling of your data by this website required to relinquish personal control be.

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